Purpose & Audience
Tailored for product managers, marketing professionals, and business developers who align product specifications with market demands to maximise profitability.
Market Research & Analysis
Learn techniques to identify market needs, analyse competitor offerings, and understand customer requirements.
Product Specification Development
Master approaches to translate market insights into clear, comprehensive product specifications.
Profitability Analysis
Understand how to assess product economics including pricing, costs, margins, and break-even analysis.
Value Proposition Design
Develop compelling value propositions that differentiate products and address specific market segments.
Product-Market Fit
Learn frameworks to validate that product specifications align with genuine market demands and purchasing behaviours.